Зарубежный материал [ConversionXL, Dan McGaw] Optimizing Your Marketing Tech Stack

os · 11 Июн 2019

You will learn exactly how to:

Choose and set up the right tools — No more throwing away your monthly marketing budget on forgotten or useless subscriptions
Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
Integrate tools to build a holistic marketing machine — Stop exporting and importing data from one platform to the next
Set up segment.com to put your customer data to work — Use your existing data to create a better customer experience that drives higher revenue
Track lead and engagement scoring to identify hot leads — Instead of guessing who might be ready to sign up or buy
Get shit done without engineering — No coding required
Convert more customers using your tools — Set your stack up once and watch it do the heavy lifting for you

This course is right for you if:

You’ve explored some marketing tools, but haven’t decided which will yield the best value
You’ve begun to collect data from various tools, but need to fit all the pieces together
You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-how (or Zapier experience)

This course is probably not for you if:

You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
You’re not currently working with any sort of marketing tech or tool
You’re looking to learn about advertising or content marketing tools
You want to dive deep into technical integration using Google Tag Manager or code

Skills you should have: